Product Description A New Activator suitable for demi-permanent (tone-on-tone) hair colour applications, toning and colour correction. It’s colour activating strength has been designed to develop the colour pigments, setting them firmly within the hair cortex, without causing deterioration of the hair’snatural melanin, therefore avoiding lift of the hairs natural base colour. The result is long lasting colour and maximum care for the hair fiber. Its formula contains Aloe Vera and low molecular weight keratin for maximum care of the hair structure and improved post-colour strength.