Product Description Fast and complete straightening treatment Step 1 to straight, soft, strong and flowing hair Evolution Liss Cream Strongis a permanent straightening cream enriched with low-molecular-weight hydrolyzed keratin that cares for the hair. It incorporatesPlex Fiber Protecttechnology to reinforce and care for the hair fiber, strengthening both its internal and external structures. The strong format is designed for application on virgin, stubborn or healthy hair that has not been repeatedly subjected to oxidation hair color or bleaching treatments. Absolut Evolution 3.0is a permanent straightening treatment that acts on the hairs surface and cortex and incorporates the latest technology in straightening treatments.It eliminates curl formation,modifying the hair structure and leaving it shiny, soft and strong. Its formula makes it possible to obtain good results without the need to use a flat iron or any form of heat before neutralization, reducing application time. HOW TO USE ApplyEvolution Care & Protect Creamto the ends and damaged areas of unwashed hair (only wash if the hair is particularly dirty or with clear signs of product build-up that could interfere with the action of the cream). PlaceEvolution Liss Cream Strongin a non-metallic bowl. Create the necessary partitions and apply to strands, with the aid of a comb, 5 mm from the scalp. Comb through once to align the fibers. Leave to process for 5-40 minutes without additional heat. PLEX FIBER PROTECT TECHNOLOGY Plex Fiber Protectis a complex of active ingredients which reinforce the hairs cystine linkages for added strength. These act directly on the hair fiber, repairing cuticle damage, strengthening the hair and forming a protective film. The result? Stronger, shinier, softer and straighter hair.