Product Description PRAVANA is the creative color category innovator with its award-winning VIVIDS collection. Introduced over 14 years ago, VIVIDS now has the industrys largest semi-permanent creative color. NEW! VIVIDS CLEAR DILUTE WHY YOU NEED IT: New addition to the PRAVANA VIVIDS additive collection Lighten VIVIDS shades without sacrificing vibrant tonality Clear gel formula that wont dim down your tone WHATS THE DIFFERENCE BETWEEN THE TWO VIVIDS CLEARS? New VIVDS Clear-Dilute lightens tones, but still maintains vibrancy of existing VIVIDS shades VIVIDS Clear-Pastel, currently known as VIVIDS Clear, creates moremuted, pastel tones