It is a delicate hair cleanser containing a specific purple pigment capable of counteracting unwanted yellow tones in natural or lightened blonde, grey or white hair. milk_shake silver shine shampoo is enriched with organic mixed berry extracts and milk proteins for shiny, soft and healthy hair. 100% SLES-free. The fragrance in the silver shine range is a gorgeous gourmand experience: the head notes of blueberry, blackberry and raspberry blend with floral heart notes. The base notes are made of sweet musky tones that leave a delicate fragrance on the hair. For intense cool blonde results, combine shampoo with silver shine conditioner & silver shine whipped cream. For cool blonde results, combine shampoo with shine conditioner. What does it do? Counteracts yellow tones in natural or lightened blond hair. Who is it for? Anyone with blonde (natural or high lightened), grey or white hair looking to remove unwanted yellow or warm tones. Blond hair requires particular care to maintain its luster and shine, especially if its been highlighted or lightened. Over time, repeated washing, technical treatments, external aggressors and brushing can deprive blond hair of its natural beauty. At the same time, white or grey hair can have unwanted brassy or yellow tones. In that case, yellow and golden hues create the perception of unkempt hair, aging hair, or in the case of hair lightening, a bad technical service. Therefore, its a good practice to use a specific treatment that neutralizes excessive yellow or brassy tones on blonde, lightened or grey hair in order to create neutral and radiant tones, pastel colored lightening, and radiant whites at home. How to Use: Distribute evenly over damp hair, lather and rinse, repeat if necessary For more intense results, leave in for a few minutes, rinse, apply milk_shake silver shine conditioner, leave on for 2-5 mins, then rinse well Apply milk_shake silver shine whipped cream, proceed with styling