Product Description Shampoo for straight hair that gently cleanses, moisturizes, reduces frizz, and makes styling easier. Formulated with hydrolyzed keratin, silk protein, and plant stem cells, it leaves hair soft, silky, and shiny. – Gentle and delicate cleaning. – It prolongs the duration of the smoothness. TECHNOLOGY Each formula is enriched with hydrolyzed keratin, silk protein, and plant stem cells, ingredients that nourish, strengthen, and provide an incomparable silky shine. – PLANT STEM CELLS: Promotes epidermal renewal of the scalp and protects the hair bulb area. Helps maintain a strong hair structure and a denser, more resilient appearance against stress and aging. – HYDROLYZED KERATIN: Japanese hydrolyzed keratin with a very low molecular weight, inspired by the precision of Japanese hair care. Its IOB of 4.9 practically matches that of damaged hair (4-5), allowing it to be selectively absorbed into the most damaged areas and easily penetrate the hair fiber. It provides amino acids found in human hair, notably cystine (SS), key to keratin’s strength and structure. – SILK PROTEIN : Hydrolyzed Japanese silk that, unlike other hydrolysates, maintains the triple amino acid sequence: Glycine-Serine-Alanine. These are the smallest amino acids and are responsible for giving hair the characteristic texture of silk for a silky and healthy feel. It also acts as a biomimetic humectant, attracting and retaining water, improving fiber hydration. 92% natural ingredients | 100% cruelty-free | Paraben-free, sulfate-free, and silicone-free.