Product Description Discover Diamond Colour Age absolute age defying colour. Its exclusive double-effective technology with prodensilift brings out your hairs original beauty. Perfect 100% grey coverage with absolute reflects without mixing base. Redensifying action with lifting effect. 14 Age Defying Colours. Beauty is spirit and energy embraced by simplicity and harmony, an ageless positive attitude, passion for life. Lendan, underpinned by 50 years of research, offers it expertise to combat the signs of ageing to ensure that all women make the most of their beauty, regardless of their age, to live and enjoy each day to the full. What is Diamond Age Defying Colour? Diamond Age Defying Colour is Lendans absolute anti-age hair colour system. Its exclusive double-effective technology with prodensilift brings out your hairs original beauty. Consisting of 14 uniquely innovative shades relating to the most diverse and eye-catching regions of the world, Diamond Age Defying Color is like no other colour experience! What benefits does Diamond Age Defying Colour ensure? Perfect 100% grey coverage with absolute reflects without mixing base. Diamond Age Defying Colour ensures that 100% of grey hair is covered without having to combine other shades. Redensifying action with lifting effect. Thanks to its technology, with prodensilift, Diamond Age Defying Colour rebuilds the hair fibre to give added volume, providing body, texture and shine to hair which has been devitalized by the passing of time. State-of-the-art Diamond Age Defying Colour Technology. A truly innovative permanent colour treatment, the Diamond Age Defying Colour formula features base tones pigment or colour precursors, combined with colour precursors of shades with highlights, unlike other products on the market. Thus there is no need to prepare a mixture, combining the base shade with highlights. In other words, any shade from the Diamond Age Defying Colour system. palette ensure that 100% grey hair is covered, whilst delivering bright, intense and long-lasting highlights.