Product Description ANTI-AGING, REPAIRING HAIR COLOR Activia plant Absolute hair color were created especially for hair with a high percentage of gray and sensitive scalps . Hair colors with maximum chromatic purity which offer total gray coverage. The incorporation of active ingredients such as hyaluronic acid which hydrates and cares for the hair fibers. Its Comfort Scalp system protects even the most sensitive scalps. TECHNOLOGY TOTAL GRAY COVERAGE Its innovative formula provides total coverage even on hair with a high percentage of gray to offer deep, even and long-lasting color results from root to ends, with balanced and natural hues. ANTI-AGING AND HYDRATING EFFECT Activia Plant Absolutes are formulated with hyaluronic acid which attracts and stores large quantities of water to hydrate skin and hair from root to ends. They also provide antioxidant properties which work to combat oxidation and offer a younger and healthier appearance . SENSITIVE SCALP PROTECTION Absolutes hair color is ideal for sensitive scalps as it contains no resorcinol, PPD or parabens. Incorporates Comfort Scalp technology to reduce itching and redness when applied to sensitive scalps. Clinically tested.