Product Description Only your L’Oral Professional Colourist can take you from brown to blonde hair, or whatever your natural base, thanks to Majirel High Lift. Inspired by the latest hair colour trends, Majirel High Lift offers an array of different shades of blonde, from ultra neutralised and cool tones to luminous and platinum blonde hair, in only one step. COVERING Does not cover white hair. However, less than 30% of scattered white hair may be covered. DURABILITY Permanent colour. Long-lasting permanent colour for a blonde icy effect. LIGHTENING Up to 4.5 levels of lift. The coldest blonde tailored for non-coloured hair. DEVELOPMENT TIME Depending on the service provided by your professional hairdresser total service time may vary.