It Cosmetics Confidence In A Serum Lip Gloss inspired by our dermatologists lip treatments for lip lines and dry lips, Confidence in a Serum Lip Gloss is your high-shine lip gloss + lip serum in one!Available in three universally flattering sheer shades, your new favorite lip gloss with a high-shine, non-sticky formula delivers instant and 8HR hydration for targeted lip care that lasts. Plus, its clinically shown to make your lips look smoother and softer while rapidly improving lips moisture barrier function.

Clinically Tested 90% Hydration Base

• Formulated with skin-loving hyaluronic acid, ceramide, vitamin E and tri-peptide
• 95% said lips feel instantly conditioned*
• 87% said lips feel soft after it wears off*