Product Description BE BOLD. BE IMMORTAL. Immortal NYC- THE AVENTUS The Aventus hair wax delivers a strong hold without making your hair heavier. Protects your hair against moisture for an extended period of time and lets you create fashionable, texturized styles. Infused with a World Most Famous Perfume! Alcohol & Paraben Free. BE BOLD-BE HOT-BE IMMORTAL. Be anything but boring with Immortal Nyc pomades, waxes, creams, colognes, and beard care products. Like the city its named for, you’ll be too hot for just one lifetime with our high quality hair care. HOW TO USE Apply a small amount in your palms Distribute evenly though damp or dry hair and style as desired Wet your fingers and run through hair to restyle your hair at anytime Rinse out with water. No need for shampoo. (Insiders tip: The Dryer The Hair, The Stronger The Hold) Want a slicker and sleeker look instead? Dampen your hair before use and youll have maximum shine.