Product Description BE BOLD. BE IMMORTAL. Immortal NYC – THE MATTE CLAY PASTE Delivers a natural, dry look with a flexible, yet strong holding power. The Matte Look will style your hair perfectly and help you smell fresh the whole day. Thanks to its strong holding power, this Matte clay Paste is ideal for bulky hairstyles. BE BOLD. BE HOT. BE IMMORTAL. Be anything but boring with Immortal Nyc pomades, waxes, creams, colognes, and beard care products. Like the city its named for, you’ll be too hot for just one lifetime with our high quality hair care. HOW TO USE Apply a small amount in your palms Distribute evenly though damp or dry hair and style as desired Wet your fingers and run through hair to restyle your hair at anytime Rinse out with water. No need for shampoo. (Insiders tip: The Dryer The Hair, The Stronger The Hold) Leave no residue on hair surface Wash out easily Are suitable for daily use Are ideal for setting all types and textures of hair.