Product Description Utopik Platinum is the new permanent colouring line from Hipertin . The hyaluronan-enriched formula has a deeply moisturising effect and actively improves the structure of the hair fibre, adding elasticity and bounce and combating the effects of external aggressions and the passage of time. Rehydration of the hair cuticle helps to close flakes, forming a smooth surface that facilitates and improves the reflection of sunlight for extra-shiny, healthy looking hair. HIPERTIN have chosen bright tones full of life. Thanks to the active ingredients which help the colour penetrate the hair cortex, HIPERTIN defy the colour challenge, guaranteeing full coverage, including in light tones. Vibrant, long-lasting colours: Thanks to the powerful active ingredients that help the colour penetrate, with Platinum HIPERTIN have attained a colour that does not change and which lasts longer. Extraordinary shine: Platinum includes Phenyl Trimethicone in its formula, which acts as an emollient and protective agent, adhering to the hair fibre and forming a permanent layer which smooths the hair and protects it from external aggressions. It makes hair extraordinarily shiny. With smoothing properties: The Platinum formula contains active ingredients which prevent the feeling of stinging, with smoothing, anti-irritant properties that pamper and care for the scalp. Hydrated, restructured hair :Platinum includes hyaluronan as one of its most effective active ingredients. Its main benefit is the high power of hydration it brings to the hair structure, compensating for the negative effects of the sun, environmental factors, aggressive treatments and other circumstances. Thanks to its action, the hair retains more humidity, for a spectacular shiny result. It ensures a healthier look and makes the hair more resistant and flexible.