Product Description NEW Blonde Senses Shampoo now re-formulated with more Violet pigment for stronger toning that easily removes brassiness from blonde or grey hair. Davroe Blonde Senses Toning Shampoo is a blonde toning shampoo that is gentle on the scalp and removes unwanted brassiness from hair. The foamy lather envelopes hair to brighten blonde and grey hair colors. Neutralizing. Removes brassy, yellow tones from hair. Mild. Gentle formula wont irritate scalp or dry out hair. Brightening. Enhances blonde and grey hair color for an even, more vibrant color. Nourishing. Infused with pure plant extracts to keep hair healthy and shiny. It doesnt have to be tough to be blonde or a silvery grey haired fox, all you need is this gentle toning shampoo to get the best hair color yet. This shampoo uses Natures Active Violet to brighten and tone light colors to remove pesky yellow tones that can arise from hair washing. Keep your hair color looking fresher, longer with this high-performance shampoo. Usage Instructions:Apply to hair from root to tip and lather well. Leave on for 2-5 minutes for general maintenance or leave on the hair for longer if more toning is required. Rinse and repeat if necessary before following with your favorite Davroe Conditioner. Formulated without parabens, phthalates, sulfates, or gluten.